SOCIAL MEDIA MANAGEMENT

Yona is a revolutionary e-commerce brand founded in Australia, now making waves in New Zealand and the United States. With a steadfast commitment to sustainability, the brand is passionate about making a difference in the world.

Yona's flagship product is the remarkable cardboard bed and furniture collection. Crafted with ingenuity, these pieces are surprisingly durable, showcasing the perfect blend of style, functionality, and eco-friendliness.

INSTAGRAM

PROBLEM STATEMENT

As Yona's social media manager, I was presented with a compelling challenge: how to navigate the industry as a newly launched brand. With only 4 months since their debut, Yona faced the daunting task of making their innovative cardboard products known to an audience who had little awareness of their existence.

Yona struggled with low follower count, inorganic and sales-oriented content, and a weak organic presence.

The task at hand was to turn the tide by revamping their social media strategy, fostering authentic engagement, and building a loyal following. It was crucial to shift the focus from sales-driven content to a more organic and relatable approach, establishing Yona as a trustworthy brand that resonates with the target audience. This required a comprehensive overhaul to elevate Yona's online presence and lay the foundation for sustainable growth.

SCOPE OF WORK

Market Research and strategy formulation

Community Management

BEFORE

Static and Video content creation

Analysis and Reporting

AFTER

FOUNDER'S WORDS

Gilad Cohen

Co-Founder | Head of Ecommerce

Gilad, had a good experience working with me during our collaboration. His testimonial reflects his satisfaction and highlights the positive impact of our partnership on his brand.